The Non Nonprofit: For-Profit Thinking for Nonprofit Success

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The Non Nonprofit: For-Profit Thinking for Nonprofit Success    

Tuesday, February 21, 5:00 PM – 7:00 PM
Humphrey Forum, Humphrey School of Public Affairs

***Seats are limited, so please RSVP at!

Join a panel discussion of the new book The Non Nonprofit: For-Profit Thinking for Nonprofit Success. It will feature the book’s author, social entrepreneur Steve Rothschild, and representatives from higher education, the nonprofit sector, and the philanthropic sector.

Rothschild launched Yoplait yogurt in the U.S. and later became Executive Vice President of General Mills. He then crossed sectors to found Twin Cities RISE!, a highly successful poverty reduction program.

In his book, The Non Nonprofit, he shares the same business principles that drive the world’s best companies, showing how they can (and should) be applied to the realm of nonprofits. These principles will be highlighted by Rothschild and the panelists at this event, as they discuss what it takes to make nonprofits effective.


Schedule for event:

5:00 PM – 5:30 PM – Social (food and beverages will be provided)

5:30 PM – 6:30 PM – Presentation and panel discussion

6:30 PM – 7:00 PM – Book signing

This event is being hosted by the Humphrey School’s Public and Nonprofit Leadership Center as part of its pubReads series. Contact Hunter Gordon at with any additional questions.

This event is part of the Public & Nonprofit Leadership Center’s pubREAD series of book events.  Watch for news of our next pubREAD event on April 4th, featuring Dr. Joe Soss’ landmark new book Disciplining the Poor:  Neoliberal Paternalism and the Persistent Power of Race.

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